Prosus, one of the world’s largest technology investment companies, has launched Toqan — a proprietary AI assistant designed to supercharge productivity across its portfolio of companies. Here’s what you need to know about this exciting development in enterprise AI.
What Is Toqan?
Toqan is an internal AI assistant developed by Prosus and deployed across its global business units. Built on large language model (LLM) technology, Toqan is designed to help employees work smarter — drafting content, summarising documents, answering questions, and automating repetitive tasks.
Unlike off-the-shelf AI tools, Toqan is tailored to the specific needs of Prosus’s diverse portfolio, which spans e-commerce, food delivery, edtech, and fintech across emerging markets.
Why It Matters
Prosus’s move to build a proprietary AI tool signals a broader trend: large enterprises are no longer content to simply use third-party AI — they want to own and customise it. By developing Toqan in-house, Prosus can:
- Ensure data privacy and security across sensitive business operations
- Fine-tune the model on industry-specific knowledge
- Roll it out consistently across subsidiaries like OLX, Swiggy, and Stack Overflow
- Reduce long-term dependency on external AI providers
Toqan in the Context of the AI Race
Toqan’s launch comes at a time when AI adoption in the enterprise space is accelerating rapidly. Companies like Microsoft (Copilot), Google (Gemini for Workspace), and Salesforce (Einstein) are all competing for enterprise AI dominance. Prosus’s decision to build rather than buy reflects confidence in its own engineering capabilities — and a desire to maintain competitive advantage.
What This Means for the Broader Tech Ecosystem
For businesses watching from the sidelines, Toqan is a reminder that AI is no longer a nice-to-have — it’s becoming a core operational tool. Whether you’re a multinational like Prosus or a growing e-commerce brand, integrating AI into your workflows is increasingly a question of when, not if.
At Hike & Bike Gear, we’re watching developments like Toqan closely as we explore how AI can help us serve our customers better — from smarter product recommendations to more personalised adventure guides.
Stay Tuned
We’ll continue covering the latest in AI and technology as it relates to the outdoor adventure and e-commerce world. Follow our blog for updates, gear reviews, and trail insights.